“If you can’t access the bottle, the price is irrelevant.”
Rue Pinard’s value proposition is simple—but rare: access to the truly unobtainable, executed flawlessly.
About Rue Pinard
Rue Pinard connects collectors, restaurants, and trade professionals to the world’s largest fine wine and spirits marketplace. As a member of Liv-ex, we operate within a global network of over 620 merchants, trading across more than 20,000 wines and spirits with a live market of over £100 million in opportunities at any time. We combine this unmatched access with personal service: trusted provenance, secure logistics, and tailored advice. From iconic allocations to mature vintages, Rue Pinard makes the international market directly accessible.
How It Works
At Rue Pinard, we don’t sell wine like a retailer. We build portfolios bottle by bottle, guided by data, expertise, and long-term vision. Here’s how the process works:
1. Access Global Markets
We open the doors to Liv-ex, the world’s largest professional wine exchange, and other trusted platforms. This gives you institutional-level access to pricing, liquidity, and opportunities normally reserved for trade insiders.
2. Curated Portfolio Building
Every bottle is selected with purpose. Using a proven checklist — provenance, critic scores, liquidity, fair value, and producer history — we recommend acquisitions that strengthen your collection.
Anchors: Blue-chip icons like Lafite, DRC, Cristal.
Growth Drivers: Climate-resilient Tuscan, Spanish, and Champagne legends.
Satellites: Cult Napa, emerging regions, biodynamic pioneers.
3. Transparent Execution
We advise an execution price that is lower than retail but realistic for the market. Our margin comes only from a small brokerage spread when trades succeed. You see benchmarks, execution levels, and know exactly how your portfolio is built.
4. Secure Storage & Insurance
All bottles are stored in bonded warehouses — under perfect conditions, fully insured, and with full legal ownership in your name. Logistics into the UK, US, Hong Kong, Singapore, South Korea, and Japan are handled seamlessly.
5. Real-Time Portfolio Dashboard
Track your collection like any other asset:
Live valuations benchmarked to Liv-ex and global indices.
Liquidity signals showing trade depth.
Portfolio breakdown by region, style, and risk tier.
Performance history over time.
6. Long-Term Strategy
We recommend a 3–5 year holding horizon. This allows the market to play out — from En Primeur release through critic reappraisals and into early drinking windows — smoothing out the effects of tariffs, taxes, and regulatory shifts while enhancing scarcity value.
7. Experience Beyond Numbers
Fine wine is more than data. Rue Pinard clients enjoy privileged access to tastings, dinners, and rare allocations that bring their portfolios to life.
With Rue Pinard, your collection is not just stored — it is curated, protected, and positioned for the future.
Bonded Storage Advantage
Through Liv-ex, Rue Pinard offers the full benefits of bonded storage: wines held under optimal conditions, tax and duty unpaid, in trusted warehouses. This ensures provenance, protects value, and allows seamless international trading. Collectors gain liquidity, restaurants secure continuity of supply, and buyers enjoy full confidence in authenticity and storage. Bonded storage keeps fine wine global, tradable, and in perfect condition until the moment it is needed.
Our Values
Authenticity – Every bottle is chosen for its provenance, craftsmanship, and soul.
Care & Preservation – Each bottle is treated as a masterpiece, protected with precise control of temperature, light, handling, and documentation.
Personal Contact – No faceless platform. You work directly with us — collectors who share your passion.
Flexibility – Complete freedom to drink, collect, or sell. We never lock you in.
Bonded Storage – Security and freedom in one: optimal conditions, tax advantages, and global market access until you choose.
Our History
Rue Pinard began in 2012, sparked by Bart Laming’s lifelong fascination with rare spirits after his unforgettable first sip of Cognac during a visit to the Hennessy cellars in 1985. His journey — from Armagnac to Burgundy to Macallan unicorns — found a counterpart in Hakan Karaca, strategist, whisky connoisseur, and logistics mastermind. Together, they grew Rue Pinard from boutique into a global destination where passion meets precision.
Our Team
Bart Laming – Partner, Collections & Client Relations
Hakan Karaca – Partner, Operations & Vault
Rue Pinard – History & Milestones
2012 – Rue Pinard conceived; 5,000 bottles under management (~USD 5–10M).
– Harrods, London: Courvoisier event & tasting showcasing the world’s oldest Courvoisier.
2013 – First international clients in Asia and the U.S.. Expansion toward 10,000+ bottles under management (~USD 10–20M).
2015 – Midnight delivery of an 1811 Cognac to a Las Vegas casino — a symbol of Rue Pinard’s precision and discretion.
2017 – U.S. entity established in Miami.
– President’s Collection auction at Christie’s, Manhattan.
– Exclusive Cognac tasting at Brandy Library, New York.
2018 – “Should You Drink Old Liquor?” tasting at Columbia Room, Washington D.C., featuring vintages from 1811–1928, including Napoleon’s Madeira.
2019 – Bonded warehouse operations launched in Florida.
– Execution of a $2.3M digital transaction with a Vietnamese collector.
2021 – Cognac tasting in Hong Kong in partnership with Acker Auctions.
2022 – Expansion into Doral, Florida bonded warehouse, following Covid-era withdrawal from Davie.
2023 – A defining year.
– World-record sale of the 1780 Harewood Rum.
– Placement of Macallan The Reach and Tales of The Macallan Volume I with a Dallas collector.
– Klaw Restaurant, Miami: tasting of 18th- and 19th-century wines and spirits. Sponsored by Rolls Royce.
2024 –
– Top Sommelier tasting in New York City: 19th-century Port and Madeira.
– Launch of RuePinard.Auction, a digital auction house for rare wines and spirits.
2025 – Rue Pinard surpasses €25M in rare bottles traded and curates a portfolio of 20,000+ wines.
– Liv-ex membership grants access to a £100M+ live marketplace with 620+ global merchants.
Partnerships
We collaborate with leading domaines, distilleries, private collectors, bonded warehouses, and international platforms such as Liv-ex — combining authentic sourcing with real-time valuations and global liquidity.
Our Locations
Rue Pinard B.V. – Prinsenbeek, Netherlands
Produvin LLC – Miami & New York, USA
Bonded Hubs – Bordeaux, London, Brussels, Hong Kong
Worldwide delivery or secure Vault storage — always tailored to you.
What Our Clients Say
"Rue Pinard is the only place I both buy and trust to store — it feels like my private cellar, but with better risk management." — Marc K., Amsterdam
"In just 18 months, I’ve already taken profits twice on bottles that never left the Vault." — Sophie L., Singapore
"Bart and Hakan treat my collection like it’s their own. That’s rarer than any bottle." — Philippe D., Brussels